Sunday, January 23, 2011

THE BT AND ISPs SAGA CONTINUES

There has been a lot of noise and criticism coming over from some corners in regards to the new BT service namely the Content Connect feature. The neutrality of the net became the hot topic of discussion at one and all places. Cynics spoke of how BT may as well do unfair dealings with the use of its Wholesale feature.

But then BT has come back aggressive and strong against all its critics and stated that it is not wrong if content providers give that extra bug to get some additional and special provisions then others.

This new Content Connect feature placed under BT Wholesale offers internet service providers (ISPs) to use its network in a way that they may thus tier the service delivery of certain services from content service providers (CSPs). These will be accordingly charged more for the provisions made of improved content delivery.
BT Wholesale's Content Connect platform will have the new feature coming into play in the very spring of 2011.

BT Retail and other Internet Service Providers will thus be able to better deal with increasing traffic demands. These again come from the most popular of sites like YouTube, BBC iPlayer and the likes.

Even as the CSPs see their content being delivered in a swifter and more satisfied manner, the ISPs can also make some extra revenue. Open Rights Group executive director Jim Killock strongly spoke against this. He talked of how the ISPs will be getting stronger and having more control over the internet as in whose content should be delivered faster and whose shouldn’t. The free domain of internet won’t be the same anymore and many other smaller websites will be crushed the by the bigger names.

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